1 Sales Navigator account for multiple LinkedIn accounts

LinkedIn prospecting, and automated prospecting in general, can quickly become costly. Although it will never be as expensive as having several sales reps doing the same job, when you add up the tool subscriptions, you end up with a budget that can be substantial. However, we find that many companies take out multiple Sales Navigator subscriptions solely to obtain prospecting lists. It doesn’t have to be this way: one Sales Navigator account is enough for multiple LinkedIn accounts, and we’re going to show you how, thanks to MirrorProfiles, which will save you several Sales Navigator licences.

What is Sales Navigator?

LinkedIn Sales Navigator is a premium subscription offered by LinkedIn, designed specifically for sales and marketing professionals. This tool stands out for its ability to facilitate the search for potential customers thanks to an advanced search engine. This engine offers more extensive and precise filtering options than the standard LinkedIn version, enabling finer segmentation of searches.

Sales Navigator also provides additional features such as lead tagging and the allocation of a limited number of InMails each month. While these features don’t radically transform prospecting, they do help to improve the social selling process. The latter is a four-step method that helps identify the right people, build and reinforce a professional brand, share useful information with prospects, and establish trusting relationships.

The use of LinkedIn Sales Navigator is particularly relevant for users requiring advanced search functionalities, often restricted in the classic version of LinkedIn. This limitation serves both to protect users from spam and to encourage subscription to Sales Navigator, thereby generating revenue for LinkedIn. This makes the tool ideal for those looking to expand their professional network, particularly for recruiting or generating new leads, while offering advanced features such as complex filters and instant alerts on company changes. Despite its cost, Sales Navigator proves to be a powerful tool for marketing targeting, offering detailed searches and more precise results.

If you’ve clicked on this article, I’m sure you know how to use Sales Navigator. If not, here’s a complementary article: Create your LinkedIn targets with Sales Navigator.

Let’s get to the heart of the matter!

Sales Navigator’s search limits

LinkedIn limits each account in many ways, which is why each team member should have a dedicated account (hence the usefulness of MirrorProfiles 😉). A Sales Navigator subscription does raise the search limits, and those are the only limits it changes: the limit on connection requests stays exactly the same, with or without Sales Navigator!

However, bear in mind that you’ll need to split your searches with filters if a search returns more than 2,500 prospects. Gradually build a database of qualified prospects by leveraging Sales Navigator’s capabilities.

Consequently, one Sales Navigator account is enough to provide you with prospecting files large enough for your LinkedIn accounts.

How to use databases on multiple LinkedIn accounts

This is a very simple operation, as all the automation tools on the market offer this feature: CSV import.

With this recipe, you’ve used the power of Sales Navigator for just one licence fee and fed several LinkedIn accounts: one Sales Navigator subscription, on a single account, is enough to build the lists your other accounts then work.

Let’s put some figures on it. You have 1 Sales Navigator account and 9 MirrorProfiles LinkedIn accounts.

Thanks to your Sales Navigator account (which can also be activated on one of your MirrorProfiles accounts), you have obtained 2,500 people. With the above method, you end up with 10 databases of 250 people.

Once you’ve set up your automation tool, you’ll have enough databases to run your LinkedIn accounts at full capacity for 2 weeks.

1 Sales Navigator account can easily feed several LinkedIn accounts. Sales Navigator is essential for creating quality prospecting files, but there’s no point in multiplying your licences if you want to do automated prospecting.

A single Sales Navigator account allows you to obtain several thousand people per day and thus provide your various LinkedIn accounts with enough prospecting files to run at full capacity.

Our final tip: if you have a high-volume target, the best method is to couple MirrorProfiles with HeyReach. This tool spreads a single list across your accounts automatically. No need to bother with the step of splitting the large database into smaller ones.