Prospecting with multiple LinkedIn accounts requires a real sense of direction and rigor. Automation tools can help structure it, but it’s not always easy. Automation has become a science used by many companies.
When more players start automating, there’s also more competition for an acquisition channel. So you need to be both more present and more relevant than your competitor. MirrorProfiles makes it easy to increase your presence by providing several dedicated accounts for LinkedIn prospecting, but that’s not all. You’ll also need to work on your relevance, i.e. your prospect databases and the content of your prospecting messages.
On average, a manager receives around 100 prospecting emails a day and around 20 LinkedIn messages. If you’re not relevant from the first line, your contact will move on.
This comprehensive article covers the 3 pillars of prospecting with multiple LinkedIn accounts: the databases, the tool used and, finally, copywriting.
How to have several LinkedIn accounts
Let’s start with the obvious question: can you simply open several LinkedIn accounts yourself? In practice, it rarely lasts. In the vast majority of cases, after a few weeks, a newly created account receives a message from LinkedIn asking you to “verify your identity”. In short, LinkedIn wants to know whether the profile belongs to a real person. As soon as that request lands on an account that cannot be verified, the game stops: your account gets restricted, and you have to start all over again.
There are 4 points to master if you want to run several LinkedIn accounts over time:
- A dedicated connection for each account
- Patience
- A complete and accurate profile
- An optimized profile
If you manage to keep your LinkedIn accounts alive, you’ll be able to prospect with several of them, but be aware that it’s a fragile setup. Your accounts may go untouched for months or even years, but sooner or later, one false move and you lose an account. Not to mention that mastering these 4 points is a job in its own right.
Losing an account is costly in 2 ways:
- You lose your sales pipeline, the network you’ve built up.
- If you haven’t planned ahead, preparing a new LinkedIn account from scratch takes a lot of time. In the meantime, your prospecting automation workflow is at a standstill.
For the first problem, the solution is simple: regularly export your network to an external database. There are two ways of doing this: either you use LinkedIn’s built-in feature, or you use your LinkedIn automation tool.
For the second, this is exactly what MirrorProfiles is for 😉 Preparing accounts yourself is very hard these days. Our accounts are manually warmed up over 4 months and come with more than 500 real connections before they are made available. And if an account ever needs to be replaced, we replace it in under 48 hours.
How to manage several LinkedIn accounts: the challenges between SDRs
Data is the lifeblood of business process automation. But first, a quick reminder of what a database is:
In computing, a database is an organized system for storing, managing and easily retrieving information. This data is structured in rows, columns and tables to simplify searches. Databases are essential in sectors such as health, education or government for storing and accessing important information.
Databases are generally hosted on servers and can be moved around. They work through user queries to extract specific data. Administering them requires access control to ensure security and proper use. They must also respect the ACID principles: Atomicity (complete execution of transactions), Consistency (respect for data rules), Isolation (independent processing of transactions), and Durability (continuity of data in the event of failure).
There are several types of databases:
- Network database: This older model creates complex links between records, enabling multiple relationships. It is particularly useful for representing complex data structures, but can be difficult to manage due to its complexity.
- Hierarchical database: In this model, data is organized in a tree structure, where each level of data is derived from a higher level. This makes it easier to understand dependency relationships, but limits the flexibility of data relationships.
- Object-oriented database: This type of database stores information in the form of objects, as in object-oriented programming. It is ideal for applications requiring high modularity and reusability of data structures.
- SQL or relational database: Using relational algebra, this model organizes data into tables with relationships between them. This is the most widespread type of database, known for its ease of use and flexibility.
- NoSQL database: Designed to handle large volumes of structured, semi-structured or unstructured data, NoSQL databases are ideal for Big Data and applications requiring high scalability.
- Cloud database: These databases are hosted in cloud environments, offering greater flexibility, scalability and accessibility. They are ideal for companies requiring high data availability.
- Text-oriented database: This type of database uses text files to store data, with each line representing a record. Although simple, it is less effective for managing large amounts of data or complex queries.
- Distributed database: In this model, data is distributed across several sites or regions. Distributed databases can be homogeneous (same system on all sites) or heterogeneous (different systems on different sites), offering flexibility in terms of data management and storage.
- Graph-oriented database: Using graph theory, this type of database is effective for representing and analyzing complex relationships between data. It is particularly useful for social networks, recommendation systems and network analysis.
Databases are stored on a variety of media, such as magnetic or optical disks, and are accessed via database management systems (DBMS) that control access and modification rights.
In the vast majority of cases, you’ll find yourself working with relational databases. What few people do is count the number of acquisition channels each prospect line has. Yet the quality of your database will be judged by the amount of interesting data on your prospect, but above all by how you can contact them: LinkedIn, email, telephone, mail, trade show, etc.
In our case, we’ll be looking primarily at THE fuel for our automations: your prospect’s LinkedIn URL.
Managing multiple LinkedIn accounts is no trivial task. A number of questions come up: how do you log into several accounts? How do you manage sending messages from different accounts? How do you keep each account within its own limits? A social CRM or a multi-account automation tool can help organize and secure these tasks.
Also keep in mind that LinkedIn expects one personal account per person: duplicate accounts get closed or merged. Translating your profile into several languages gives you several versions of the same profile, not several accounts. That’s one more reason to work with dedicated professional prospecting accounts rather than duplicating your own.
In order to distribute your prospecting file as evenly as possible, the most coherent approach would be to divide it by the number of sales reps and allocate a sub-database to each of them. Logical, yes, but impractical! If you want to avoid duplicates, rely on your automation tool. It’s up to the tool to do the distribution work, and up to you to think about the strategy.
My 1st piece of advice concerning the database: don’t divide it. Keep it as it is and use tools like HeyReach or GetSales, which can handle that.
How to keep several LinkedIn accounts alive
It’s tempting to think that opening a LinkedIn account under another name and starting to prospect with it is child’s play. It isn’t. LinkedIn checks new accounts closely, and keeping several accounts healthy over time has become a real skill.
As we saw above, the identity verification request is the moment most home-made accounts stop. And getting past the first weeks is only the beginning: an account then has to build a real network, a complete profile and a steady activity before it can be used for prospecting.
There are 4 points to master to keep several LinkedIn accounts alive:
- A dedicated connection for each account
- Patience
- A complete and accurate profile
- An optimized profile, and here are our comprehensive guides to help you do just that
Even then, one false move can cost you an account, along with its network and the conversations in progress. Hence the two reflexes below.
The first one: regularly export your network to an external database. You can use LinkedIn’s built-in feature:
Or export via your preferred automation tool.
A simpler option: rent LinkedIn accounts
The second reflex is not to depend on a single account. MirrorProfiles provides dedicated LinkedIn accounts for rent. Each account is manually warmed up over 4 months before it is made available, and already has more than 500 real connections: a complete profile, a real network and a history of activity.
They are ready for automation: you run your own tools and campaigns. MirrorProfiles has native integrations with GetSales, HeyReach, SalesForge and Waalaxy, and the accounts are compatible with any secure B2B outreach tool. Each account also comes with its own dedicated connection, so you don’t have to think about that side of things.
Organize the follow-up of your conversations
When it comes to managing multiple LinkedIn accounts, one of the most arduous and time-consuming tasks is message management. Between sending initial messages, monitoring ongoing conversations and replying to new messages, the workload can quickly become overwhelming.
These tasks go hand in hand with prospecting and require a bit of organization: a CRM where every conversation is logged, or a multi-account automation tool with a shared inbox, so that no reply gets lost between accounts. Decide on this setup before you launch your first sequence, not after.
How to manage multiple LinkedIn accounts: from the simplest to the most effective
Using Chrome sessions: a first approach
An easy solution might be to use the features offered by your web browser. Google Chrome, for example, lets you create multiple user profiles. Each user profile can then be associated with a separate LinkedIn account, so that you can switch from one account to another.
However, this solution, although apparently simple, quickly shows its limits: it doesn’t scale beyond one or two accounts, and you’ll spend your days switching windows. It can do for a test, not for a team.
Rent dedicated LinkedIn accounts
The more robust option is the one described above: renting dedicated accounts from MirrorProfiles. Accounts manually warmed up over 4 months, with more than 500 real connections, ready for automation with tools such as GetSales, HeyReach, SalesForge or Waalaxy, and replaced in under 48 hours when needed. You manage all of them from one platform, and you assign each account to the teammate who needs it.
Using company pages
An alternative way of managing several professional activities is to create a separate company page for each activity or field. This allows you to separate your personal network from your other professional initiatives, while keeping a single personal profile and publishing industry-specific content.
Automated account management with Waalaxy
Waalaxy is an automated LinkedIn prospecting tool. How it works is simple: connect your various LinkedIn accounts to Waalaxy, set action limits for each account so that each one stays within its own limits, and import your leads into Waalaxy from lists or CSV files. This method ensures better management of each account, facilitating connection and prospecting tasks.
Thanks to this tool, you can build personalized message sequences for each account and optimize your prospecting campaigns. Waalaxy helps you write persuasive, personalized messages to maximize the effectiveness of your customer communications. If you’d like to find out more about how to write impactful prospecting messages, see our article on the subject.
Waalaxy’s Team plan is specially designed to manage multiple LinkedIn accounts. It’s ideal for sales and business development teams, as well as for agencies managing their customers’ LinkedIn accounts. Team plan features include centralized account management, single billing, lead import between accounts, anti-duplicate security and access to other team accounts. For more tips on securing accounts, visit our dedicated page.
It is also advisable to set precise limits on automated actions. For example, varying sending times, avoiding automation at weekends and capping the number of daily actions keep each account within a responsible level of activity.
Managing audience separation
For optimal management, an alternative is to segment your contacts by audience type or industry using specific tags or categories that you select on your main account. This enables you to maintain a targeted strategy while avoiding account duplication.
The tool to use when prospecting with several LinkedIn accounts: Lemlist
Having several sales reps and/or LinkedIn accounts for prospecting is a strength. Few companies make the most of it. In practice, they divide the prospecting file equally, and competition ensues between the sales reps. I don’t see the point of that strategy. Be smarter!
A marketing study has shown that the 4th person to contact a prospect on the same subject as the previous 3 has an appointment success rate of over 65%. Be smart: imagine you have 4 LinkedIn accounts (if you don’t, MirrorProfiles can help you 😉), then in the same Lemlist sequence you can change the “sender”.
To make things clearer, let’s take Stepward as an example. This growth hacking agency has 5 MirrorProfiles accounts with the following first names:
- Elisa
- Cédric
- Emilie
- Anaëlle
- Frédéric
They have a database, or prospecting file, of over 2,000 prospects. Within the same Lemlist sequence, and thanks to the sequence “conditions”, these 5 LinkedIn accounts can automatically “pass” leads to each other. Here’s our complete guide to Lemlist and how to use it.
But the trick is here:
In the sequence builder, you can force Lemlist to use a given LinkedIn account to send the connection request. In other words, on 1 sequence, you can put your 5 LinkedIn prospecting accounts! Genius! In addition to LinkedIn accounts, you can also include emails. In short, 1 sequence = 1 complete database contacted by several sales reps.
Remember the statistic: it’s the 4th person who will hit the bull’s-eye in the vast majority of cases. On the other hand, don’t be too aggressive in your prospecting. The strength of this sequence is that you can set it up over the long term. Leave at least 3 or 4 days between each follow-up, even if you change “sender”. And don’t hesitate to mention that your colleague has tried to reach them. It’s psychological: if a prospect feels a real, coordinated effort, they’ll ask themselves “why?”. From that point on, you’ve won, you’re past the automation barrier.
Today, few prospects are unaware of automation, but this technique is rarely used, and it will take a while before your prospect gets the impression of being in an automated loop.
In addition to the 10 golden rules of copywriting and the content of prospecting messages, there are a number of small techniques within your sequences that can be useful. Changing “senders” is one of them.
But what if you don’t have that many LinkedIn accounts at your disposal? Well, you see me coming, and that’s normal ahah. MirrorProfiles rents dedicated LinkedIn accounts ready for automation. You can equip your team with as many accounts as your strategy needs, each one staying within its own limits, and run some great Lemlist prospecting sequences with them.
Technically, we’ve seen that Lemlist makes it possible to organize multi-account LinkedIn prospecting. But the last pillar is just as important. Copywriting will not only improve the performance of your campaigns, it will also help you structure your prospecting.
Copywriting for multiple LinkedIn accounts
Prospecting with several LinkedIn accounts requires different copywriting for each account used. You’ll be able to specialize your LinkedIn accounts. Sales people can’t do everything alone; after a while, they’ll be limited. That’s why a Lemlist sequence with multiple senders must include 3 types of copywriting.
- Marketing copywriting
- Qualification copywriting
- Commercial copywriting
Marketing copywriting will be attached to 30% of your LinkedIn accounts. Qualification will represent 20% and the rest will be for commercial copywriting. For every 10 MirrorProfiles accounts you use, within the same Lemlist sequence, you will have:
- 3 LinkedIn accounts that will initially send documentation, white papers, webinars, etc. In short, their role is to show your prospect your company’s expertise. That’s all there is to it! No appointment.
- 2 LinkedIn accounts to qualify your database. You can’t see everything, and some information is only available by asking your prospect directly. It saves your sales force time to know certain “red flag” information in advance.
- 5 LinkedIn accounts that will then prospect the leads who have passed through the previous sequences.
Copywriting is a science, not an art. You have to test it, again and again. Multiplying your LinkedIn accounts will also help you achieve this. Indeed, on 1 LinkedIn account, you can’t test different messages because there’s a history of conversations. With MirrorProfiles, you can perform what’s known as LinkedIn A/B testing.
Prospecting with several LinkedIn accounts is therefore a great business opportunity that will really set you apart from your competitors’ classic acquisition methods. Nevertheless, this technique requires a good understanding of the tools and a partner who provides stable accounts. If you have an in-house growth profile or someone who’s comfortable with the tools, don’t hesitate to put them in touch with us so we can walk them through it. A strategy of this kind requires at least 5 LinkedIn accounts. If you don’t have this type of profile in-house, I recommend the Stepward agency.
Knowing how to run different LinkedIn accounts is important, but handling the replies across several accounts is also a structuring challenge. Plan for it from the start: a CRM or a multi-account tool with a shared inbox will save you from losing conversations between accounts.
FAQ – Frequently asked questions
How do you manage several LinkedIn accounts at the same time?
Use your MirrorProfiles platform for the accounts themselves, and a good automation tool such as GetSales or HeyReach for the campaigns. The tool distributes the leads between accounts and avoids errors and duplicates.
Does MirrorProfiles rent LinkedIn accounts?
Yes. At MirrorProfiles we rent dedicated LinkedIn accounts. Each account is manually warmed up over 4 months before it is made available and has more than 500 real connections, which gives it a complete profile and a real network.
Can I run 2 or more LinkedIn accounts myself?
Managing 2 or more LinkedIn accounts yourself has become very difficult. A service like ours lets you deploy several dedicated accounts and multiply your weekly prospecting volume, each account staying within its own limits.
Can I use the accounts from my phone?
The accounts are designed to be used from a computer, in the dedicated browser profile that comes with each account. For replies on the go, the mobile app of your automation tool or of your CRM does the job. If you have a specific need, contact us, it’s an interesting subject!
