Does the term “mirror account” mean anything to you? If not, don’t panic! In recent years, the field of LinkedIn prospecting has gained a few new terms, including the now familiar “mirror account”.
But what exactly is a LinkedIn mirror account? How can it benefit your company? In this article, we look at the difference between a mirror account and a duplicate account. We also explain why it is a good idea to have one, and give you tips on how to get the most out of it on LinkedIn.
What’s the difference between a LinkedIn mirror account and a duplicate account?
Today, we must constantly innovate, even in the way we name things. If you are a regular LinkedIn user, you may already have heard of mirror accounts and duplicate accounts. But what is the difference between these two types of account? A mirror account is a dedicated prospecting account: a complete professional profile, separate from your own, that works like an additional team member dedicated to outreach. Conversely, a duplicate account is a reproduction of an existing account within your company, a kind of copy that shares the characteristics of the original profile. A mirror account is not a copy of anyone: it is its own professional account.
Why use a mirror account?
LinkedIn limits what each account can do, and those limits change regularly, so prospecting at volume on the platform is a real challenge. This is where the mirror account comes into its own.
Prepared by MirrorProfiles, a mirror account is the answer to this constraint: instead of asking a single account to do more than it can, you multiply the accounts, each staying within its own limits. MirrorProfiles, founded by the Stepward team in 2022, rents dedicated LinkedIn accounts that are ready for automation. You run your own tools and campaigns; MirrorProfiles provides the accounts and one platform to manage every account.
What’s most interesting? These mirror accounts are compatible with any secure B2B outreach tool, with native integrations for GetSales, HeyReach, SalesForge and Waalaxy. Here is how these accounts can benefit you:
- Multiply your weekly prospecting volume: each account can send 100 to 120 connection requests per week and 40 messages per day. With five accounts, that is 500 to 600 connection requests a week; with ten, 1,000 to 1,200. Your volume is proportional to the number of accounts.
- Keep your leads: the account is rented by your company, so the network and the conversations stay in-house, even when a teammate leaves.
- Leave your own LinkedIn account out of prospecting: by using a mirror account, you avoid using your personal account for prospecting tasks. Your profile keeps its role as your professional showcase, and the prospecting runs on a dedicated account.
Concretely, what does a MirrorProfiles account look like? A complete profile (headline, bio, experience, education) with an AI-generated photo, so that no third party’s likeness is ever used. Each account is prepared and manually warmed up over 4 months, with more than 500 real connections. You can customize it (industry, positioning, photo, headline) within our usage rules, which keep every account within a responsible behaviour on LinkedIn. Adding the account to your automation tool is included, support is responsive, and when needed, replacement takes under 48 hours. Rental comes with no commitment and monthly billing, with an invoice available; the details are on the pricing page.
Since 2022, MirrorProfiles has been recommended by prospecting experts and is rated 4.7/5 on more than 50 reviews on Trustpilot. In the face of LinkedIn’s constant updates, MirrorProfiles positions itself as a stable way to reach your targets: LinkedIn limits each account, and with several accounts, your volume scales. One of the major advantages of mirror accounts is precisely to increase your overall prospecting capacity. To learn more about these limits.
Having LinkedIn accounts is one thing. Knowing how to use them is another. So how do you use a mirror account effectively? That is the subject of the next section. Stay with us!
How do I use a mirror account?
A mirror account can be a valuable asset, provided you know how to use it. Before deploying several LinkedIn accounts for your sales reps or recruiters, it is essential to be sufficiently organized.
In our clients’ experience, handling the replies of a mirror account takes around 15 minutes a day, so about an hour for four accounts. To keep that time under control, organize your follow-up from the start: a CRM or a multi-account automation tool that centralizes conversations saves you from jumping from one inbox to another. For maximum efficiency, pair each mirror account with an automation tool (Waalaxy, for example, or any secure B2B outreach tool), but be careful not to run several tools on the same account at the same time.
With this structure in place, you are ready for action! As a reference point, our clients typically assign 5 to 6 accounts to each SDR or recruiter. To further optimize your LinkedIn acquisition campaigns, here are a few additional resources:
It goes without saying that mirror accounts on LinkedIn are a real asset for companies looking to boost their prospecting strategy. They let you scale your LinkedIn outreach without asking a single account to do more than it can, and they bring a clear structure to your sales approach. With MirrorProfiles, you can also choose accounts positioned on a given region or industry, with their network already established, which makes your approach more relevant locally, more credible and, in the end, more likely to get a reply.
So, if you are looking to get ahead of your competitors, explore the world of mirror accounts. Innovation is key to standing out, and a MirrorProfiles account is a simple way to start; feel free to contact us.
FAQ
1. What is a mirror account?
A mirror account can have several meanings depending on the context. In LinkedIn prospecting, a mirror account is a dedicated prospecting account provided by MirrorProfiles. In accounting, a mirror account is a special account linked to another, standard account, which comes into play when the balance of the standard account is negative, allowing it to be reclassified as a liability on the balance sheet.
2. What are the advantages of a mirror account?
A mirror account lets you multiply your weekly prospecting volume (100 to 120 connection requests per week and 40 messages per day per account), keep your leads in an account rented by your company and leave your personal LinkedIn account out of prospecting. It is also compatible with any secure B2B outreach tool.
3. Is it possible to have two LinkedIn accounts?
No: LinkedIn does not allow one person to hold several accounts under the same identity. That is precisely why a mirror account is a dedicated account, separate from your own, and not a copy of your profile.
4. How do I use a mirror account?
To use a mirror account effectively, you first need to understand how LinkedIn works and what limits it places on each account. You can then use your mirror account, with your automation tool, to structure your prospecting.
5. Who can benefit from a mirror account?
Any company that uses LinkedIn for prospecting can benefit from a mirror account. Whether you are a start-up or an established company, a mirror account can help you scale your prospecting strategy.
6. Where can I get a mirror account?
You can get a mirror account from MirrorProfiles, a platform founded by the Stepward team in 2022. We provide dedicated LinkedIn accounts, ready for automation and compatible with any secure B2B outreach tool.
