Selling software development services with cold email

Tristan, co-founder of MirrorProfiles, rewrites a cold email aimed at CTOs and CIOs of real estate companies, in a lemlist Cold Email Teardowns episode.

Video

Selling software development services with cold email
What you'll learn

Email is a strong ally of LinkedIn prospecting. In this episode of Cold Email Teardowns, the lemlist series where outbound experts review and rewrite real cold emails, Tristan, co-founder of MirrorProfiles and Stepward, analyzes an email sent by a company that develops VR software for the Apple Vision Pro. Its goal: get replies from CTOs and CIOs of real estate companies with 51 to 200 employees.

What the video covers:

  • the original cold email and why it falls short
  • the rewritten email, step by step
  • personalization linked to the topic
  • a value-oriented approach
  • content adapted to the right audience (CTOs and CIOs)
  • helping prospects picture the result

The rewritten email is available as a template on the lemlist blog.

To pair email with your LinkedIn outreach, see how to find professional email addresses from LinkedIn.

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