Copywriting makes or breaks outbound prospecting. In this episode of Cold Email Teardowns, the lemlist series where outbound experts review and rewrite real cold emails, Tristan, co-founder of MirrorProfiles and Stepward, analyzes an email sent by a company that offers outsourcing. Its goal: get replies from SMBs in the UK.
What the video covers:
- the original cold email and its weak points
- the rewritten email
- an engaging subject line that names the prospect’s pain points
- personalization that adds value
- benefits written for a CEO
- a no-brainer call to action
The rewritten email is available as a template on the lemlist blog.
The same principles apply to your LinkedIn messages: see our 10 golden rules for writing prospecting messages.
