Sending more messages on LinkedIn only pays off if each message is worth reading. In this training, Frédéric, co-founder of MirrorProfiles, shows you examples of effective prospecting messages that convert.
LinkedIn can become your main customer acquisition channel, but it takes effective prospecting messages:
- a clear, consistent approach
- more replies to your messages
- qualified leads from your LinkedIn conversations
What you’ll learn in this video
Our training videos are designed to be practical. No theory here: Frédéric shares what he has learned from years of LinkedIn prospecting.
Responsible copywriting on LinkedIn
Good copywriting also keeps an account healthy. You will learn how to write an effective prospecting message without falling into spam, in line with our usage rules.
Our recommendations are efficiency tips too: the goal is the right balance between ROI and the long-term stability of your accounts.
Best practices to increase your response rate
The key to generating leads or candidates is simply to get them to reply. Without replies, you have no data to improve on.
Keep messages under 500 characters, be clear, avoid jargon and send three or four follow-ups at most: in short, a real recipe for building a profitable outbound sequence on LinkedIn.
Copywriting tips and strategies
Frédéric shows you examples of effective copywriting, along with the strategies and methods our clients use to get more replies.
From A/B testing to lead nurturing loops, you will see that prospecting can take many forms to be as effective as possible.
For more examples, read our 10 golden rules for writing prospecting messages and our LinkedIn message examples.
