With more than 6 years of experience in LinkedIn prospecting, Frédéric, co-founder of MirrorProfiles, shares the strategies, tips and advice you need to get the most out of your LinkedIn accounts.
LinkedIn can become your main customer acquisition channel, but it means working on three things at once:
- your ability to reach prospects: volume
- your prospecting messages: quality
- stable accounts to run your automation
What you’ll learn in this video
Our training videos are designed to be practical. No theory here: Frédéric shares what he has learned from years of LinkedIn prospecting.
Usage rules for your LinkedIn accounts
You will learn how to write an effective prospecting message, what each account can do on LinkedIn every week and which actions to prioritize.
Our recommendations are efficiency tips too: the goal is the right balance between ROI and the long-term stability of your accounts.
Lead generation strategies used by our clients
ABM, data enrichment, lead generation campaigns combined with lead nurturing: our clients are resourceful. Frédéric analyzes the methods they use to increase the number of qualified leads.
Our tips to boost the ROI of your LinkedIn accounts
The limits LinkedIn sets on each account are also a good indication of what works on the network. Frédéric shares his experience of LinkedIn prospecting.
One example: favor four follow-up messages spaced three to four working days apart. More than that and your prospect gets annoyed; fewer and your response rate drops.
To go further, read our guide on how to increase your LinkedIn prospecting and how to follow up with an unresponsive prospect.
