Do I have a good acceptance rate and response rate? In short, is my LinkedIn campaign working?
Frédéric, co-founder of MirrorProfiles, explains which statistics to track on LinkedIn and, of course, how to reach your objectives, both quantitative and, above all, qualitative.
What you’ll learn in this video
Our training videos are designed to be practical. No theory here: Frédéric shares what he has learned from years of LinkedIn prospecting.
LinkedIn KPIs to track
To develop and optimize LinkedIn as an acquisition channel, several KPIs matter.
Frédéric shares his tips to improve each KPI and get the best ROI from your LinkedIn campaigns.
Acceptance rate: the heart of the matter
LinkedIn’s strength rests on networking: once someone is a first-degree connection, you can send them a message.
To find out whether your acceptance rate is right for your target audience, and above all how to increase it, follow this LinkedIn KPI training.
Replies on LinkedIn and conversion rate
To manage your budget and your sales pipeline well, always keep in mind the KPIs each acquisition channel provides. LinkedIn is no exception.
There are many best practices to increase your response rate, but you also need to be organized to answer your prospects quickly.
To go further, read our guide to LinkedIn outbound campaign KPIs.
