For every company, email is an essential acquisition channel for generating leads and driving sales. MirrorProfiles is a service for renting LinkedIn accounts, which makes LinkedIn the primary outreach channel for our customers: almost all of them use LinkedIn as the number one acquisition channel in their sales strategy. However, relying on LinkedIn doesn’t mean abandoning email; in fact, data enrichment tools ensure that you can contact those prospects by email too. A LinkedIn acquisition campaign has an average acceptance rate of 40%, leaving 60% of your initial database to be reached through enriched email contacts. Since LinkedIn doesn’t provide professional email addresses, here is our analysis of the best email enrichment tools on the market.
Important data to have before enriching professional emails
First and foremost, data enrichment tools need accurate information to maximize the discovery rate of professional email addresses. That’s convenient, because LinkedIn can provide these 4 essential pieces of information:
- Prospect’s first name
- Prospect’s last name
- Prospect’s company name
- Company website
With a simple export via Captain Data or Phantombuster, you can obtain the first 3 pieces of information from LinkedIn quite easily. As such, most enrichment tools can work with just these three pieces of data. But you’re not making it easy for them! Apart from the financial optimization aspect, if you don’t provide the company’s website, enrichment rates will be much lower, and you’ll lose efficiency. Using the right tools and platforms for data enrichment can significantly enhance your lead generation and contact accuracy.
That’s why you’ll need to visit the company’s LinkedIn page, where you can retrieve the website and other essential contact details.
LinkedIn limits the number of company pages a single account can visit each day, so plan this step over several days if your database is large.
Once you have a database with these 4 key pieces of information, you can use a professional email enrichment tool to enhance your leads and integrate them into your CRM for better sales outreach.
The 5 best professional email enrichment tools
Enrow
Enrow is a top-tier platform specializing in the verification and enrichment of email addresses, particularly those configured as “catch-all” or “accept-all”. These types of email addresses accept all incoming emails, even if the specified address doesn’t exist, which can cause problems for email campaigns and deliverability. The Enrow platform has developed the first algorithm capable of finding and verifying catch-all email addresses without the need for external databases or verification emails. The verification process is fast, taking just a few seconds for an individual search and a few minutes for a bulk search. Users can upload a CSV or XLS file containing the names and companies of their contacts, or use the search bar directly in the application to run their checks. All in all, Enrow is positioned as one of the best tools for email address verification and data enrichment, helping to improve email deliverability and reduce the bounce rate of email campaigns. For our part, Enrow is our favorite for 2 reasons:
- Its enrichment rate is exceptionally high, ensuring accurate contact information for your leads.
- The cost per success is unbeatable. You use up 1 Enrow credit only if it finds the email AND the email is validated. This eliminates the need for third-party tools such as NeverBounce or Emailable, making it a cost-effective solution for data enrichment.
Dropcontact
Dropcontact is a premier data enrichment solution distinguished by its commitment to compliance with the General Data Protection Regulation (GDPR). Unlike other tools on the market that use personal databases, Dropcontact relies on its own proprietary algorithms and test servers to search, test and verify all data. This approach ensures that all information processed by Dropcontact is obtained ethically and in compliance with personal data protection standards. The company makes a point of ensuring that the people whose data is used have given their consent to the use of their information by third parties, a major concern in the current context of heightened awareness of privacy and data security. This is one of the reasons why many SMEs and large companies prefer this tool for their data enrichment and CRM integration needs. Dropcontact has features that are often considered differentiating in the field of data enrichment:
- Email verification and validation: Dropcontact doesn’t just find email addresses, it also checks them in real time to ensure they’re valid. This prevents delivery errors and improves the deliverability of email campaigns.
- Duplicate detection: the tool is able to identify and merge duplicates in a database, guaranteeing a clean, up-to-date contact list for your CRM.
- Data normalization: Dropcontact transforms and normalizes data to ensure consistency. For example, it can correct company names, job titles and telephone number formats, enhancing the accuracy of your data enrichment.
- Company change alert: this is a particularly interesting feature, as it keeps you informed of your contacts’ professional moves. If a contact changes company, Dropcontact can send an alert, which is crucial for maintaining an ongoing business relationship and updating your CRM.
- Social data enrichment: in addition to email enrichment, Dropcontact can also provide additional information such as the social profiles associated with business contacts, enriching your CRM with comprehensive contact info.
These features set Dropcontact apart, offering not only an email enrichment service but also a complete CRM data quality management and maintenance tool. It’s a more than complete tool, and while it doesn’t win the competition when it comes to professional email enrichment, it brings other features that make it a major player in the data enrichment market.
LGM (La Growth Machine)
La Growth Machine (LGM) is a leading French sales automation solution that lets you create multichannel prospecting campaigns via LinkedIn, email, voice messages, calls and X, with advanced personalization at every stage. The platform integrates with your CRM, enhancing your sales outreach with enriched lead data.
In addition to these features, La Growth Machine offers a unique email enrichment tool, designed to simplify and speed up the search for high-quality email addresses, ensuring your contacts are accurate and verified.
This enrichment is based on a waterfall system, where La Growth Machine successively uses the best email search tools on the market, including Icypeas, Dropcontact, Enrow, Datanyze, Snov and others, to offer the most reliable data. To guarantee their validity, each email found then passes through one of two validation tools, EmailListVerify or Bouncer, ensuring the highest accuracy in your contact data.
The unique advantage of La Growth Machine? Not only is this service free, with no volume cap, for all La Growth Machine (LGM) users, it also complies with GDPR. No need to pay for enrichment tools: a simple click is all it takes to obtain reliable, ready-to-use data, turning email research into a simple, fast and efficient task. The platform stands out in the market for its comprehensive features and seamless integrations with CRM systems.
Snov
Snov is a leading prospecting platform offering a suite of tools for marketing and sales professionals. It is designed to facilitate contact research, email campaign automation and lead management, making it one of the best tools for data enrichment and sales outreach. Here are two of Snov’s major features:
- Contact search and data enrichment: Snov lets you find business email addresses from domain names, search for profiles on professional networks like LinkedIn, and enrich databases with relevant prospect information.
- Browser extension: Snov offers a web browser extension that makes it easy to collect data directly from websites or professional platforms such as LinkedIn, enhancing your data enrichment process.
The platform is also renowned for its award-winning customer service, which offers fast, efficient support to help users get the most out of their tools. This positions Snov as a complete solution for professionals seeking to optimize their prospecting, enrich their contact data and accelerate their sales cycle. One of Snov’s particularities is that it is one of the best at enriching European data outside France, as well as data on Asian prospects.
Getemail
GetEmail is an advanced online service that finds professional email addresses in seconds using Big Data and machine learning algorithms. The process relies on combining the first name, last name and company domain name of the person you’re looking for to generate a professional email address. GetEmail offers a powerful tool for data enrichment, performing this task quickly and saving a considerable amount of time compared to manually searching for email addresses. Here are a few key points about GetEmail:
- How it works: the service scans numerous websites to determine the general email format of millions of companies, then recreates the desired business email address, ensuring accurate data enrichment.
- Saves time: finding an email address manually can take around 5 minutes, whereas GetEmail reduces this time to just a few seconds, making it an invaluable tool for sales outreach.
- Example: if a company’s general email format is lastname_firstname@company.com, then John Doer’s email at this company would be doer_john@entreprise.com.
The GetEmail team is led by co-founders Gabriel Cian and Nicolas Bahout. User testimonials highlight the effectiveness of the service in simplifying prospecting and email retrieval. GetEmail has very powerful technology, no matter where your prospect is on the planet, though it’s expensive for what it offers. For our part, we only use it when databases contain few prospects and the other enrichment tools have failed to find them, ensuring accuracy and reliability in our data enrichment efforts.
Icypeas
Icypeas is a cutting-edge technology solution for sales professionals that claims the highest discovery rate in the sales technology industry, as well as the lowest bounce rate. Icypeas uses variables such as first name, last name and company name to discover professional email addresses, making it a valuable tool for data enrichment. Currently, Enrow is a more mature solution, but Icypeas’ creators are smart and fast, continuously improving their platform. For our part, we’re keeping a close eye on Icypeas and will keep you informed if it dethrones the other tools in the market.
There are a huge number of players in the business email enrichment market. That’s why we’ve put together this TOP 5 list of enrichment tools.
Enrow is particularly suited to emailing and data enrichment. We recommend it to all our customers who want to make the most of the databases they built and contacted through their MirrorProfiles LinkedIn accounts, ensuring high accuracy and reliable contact information.
Nevertheless, Dropcontact is a versatile tool that lets you obtain more information than just your prospects’ professional email addresses. What’s more, its native synchronization with the majority of CRMs on the market makes it a key player in data enrichment and sales outreach, offering seamless integrations and comprehensive contact information.
On the Stepward side (the agency that founded MirrorProfiles in 2022), the team combines Captain Data, Enrow, Dropcontact, Datagma, GetEmail and Snov in a waterfall to push the enrichment rate as high as possible. Yes, that’s a lot of tools, but you can’t put a price on quality 😉 In other words, a LinkedIn search link, a Sales Navigator search or a Recruiter search is enough to start an enrichment chain like this one. If you’d like advice on setting up your own enrichment and CRM integration process, don’t hesitate to contact us.
Once you’ve enriched your databases with professional email addresses and verified contact information, it’s up to you! You can either contact them manually or use an email automation tool to streamline your sales outreach and maximize your lead conversion.
FAQ
What is the best data enrichment tool?
The best data enrichment tool depends on your specific needs, but popular choices include ZoomInfo for B2B marketing, Leadspace for comprehensive enterprise solutions, and Clearbit for AI-powered updates and integration capabilities.
How much is a list of 1,000 emails worth?
A 1,000-email list can vary significantly in value based on factors such as engagement, niche and monetization track record. Typically, the cost per 1,000 emails ranges from $100 to $600. Annual revenue from such a list might be around $500, depending on how well the list is used.
What is an enrichment tool?
An enrichment tool is software that enhances raw data by adding new or supplemental information from external or internal sources, improving data accuracy and completeness. It helps create more detailed customer profiles, and is often used in sales and marketing to personalize interactions and drive business strategies.
What is an email outreach tool?
An email outreach tool is software that automates email campaigns, allowing personalized and automated emails, follow-up emails and detailed analytics to enhance lead generation and sales efforts.
