Sales Navigator Lite or Advanced has become a must-have in the toolkit of any salesperson, sales team or recruiter. With its advanced prospecting features, Sales Navigator lets you manage your prospects and accounts efficiently. And with the features it keeps adding, such as integration with CRM tools, that’s not about to change! The aim of this article isn’t to give you a tutorial on Sales Navigator, but to show you why it makes sense to use Sales Navigator with MirrorProfiles to improve your marketing and sales. Spoiler alert: there’s a tip at the end of this article that will save you money while increasing your chances of success.
What is LinkedIn Sales Navigator for?
LinkedIn Sales Navigator is a premium LinkedIn subscription designed specifically for sales, marketing and prospecting professionals. It features an advanced search engine, offering more precision and power than standard LinkedIn search, with additional filters to refine searches and target your accounts and prospects. This ability to identify specific profiles improves engagement and interaction with potential customers.
Sales Navigator’s key features include prospect tagging and the ability to send a limited number of InMails per month. The tool is particularly useful for improving social selling, a four-step method for identifying the right prospects, building and strengthening your professional brand, sharing relevant information and content with prospects, and establishing trusting relationships and increased engagement.
One of the notable enhancements of recent years is the integration of Sales Navigator with CRM tools for smoother prospect and account management, as well as greater automation of prospecting. This integration allows more personalized and efficient follow-up, optimizing the efforts of your sales team.
Sales Navigator is ideal for advanced research, thanks in particular to its sophisticated filters and instant alerts on company changes. It’s particularly useful for recruitment and lead generation, encouraging social and professional interaction, but its standard version is limited in the number of monthly searches, a constraint put in place to protect users from spam and encourage paid subscriptions.
Sales Navigator’s advanced features include filters such as Boolean combinations, alerts on company changes, and the ability to target people by specific criteria such as seniority level, company size or recent activity on LinkedIn. This precise targeting capability enhances your marketing and prospecting strategies, maximizing opportunities to engage with the right profiles. While powerful for marketing targeting, its cost can be a deterrent for some companies.
In other words, Sales Navigator lets you build large, targeted prospecting files for your sales reps or recruiters. However, these large, freshly built prospect databases are only really worthwhile if you pair them with LinkedIn automation. Without the right tools connected to your CRM, a salesperson will spend far too much time prospecting relative to the size of your database. You’ll need to automate the process to optimize engagement. Your sales rep can then concentrate on target accounts and maximize the chances of conversion.
Another feature to explore is account lists, which let you organize and optimize the tracking of company activity in your CRM, so you can target key decision-makers directly by double-filtering searches. This approach improves the targeting and effectiveness of your marketing campaigns.
As for tooling, here are the top 5 automation tools I recommend. These tools share more or less the same logic, so it’s up to you to choose the one that best suits your team. The reality behind automation is that these tools automate the copy-and-paste a human could do, optimizing prospecting and messaging efforts. But that doesn’t stop LinkedIn from limiting a LinkedIn account, automated or not, to 100 to 120 connection requests per week. So here’s the solution to make the most of Sales Navigator while respecting those constraints.
You still have a lot to learn about how Sales Navigator works.
How to optimize Sales Navigator with MirrorProfiles?
Thanks to Sales Navigator, you can quickly export data and build solid prospecting files, including prospects and candidates. As soon as you want to work those lists at scale (connection requests, messages), you’ll need several accounts, because LinkedIn controls and limits each account’s searches and interactions. That’s where MirrorProfiles comes in, along with automation tools.
The advantage of using MirrorProfiles is simple: LinkedIn limits each account, so your volume grows in proportion to the number of accounts you run. With several dedicated accounts, your connections and engagement scale significantly, while every account stays within its own LinkedIn limits. No magic involved.
MirrorProfiles lets you rent automation-ready dedicated LinkedIn accounts. They don’t come with Sales Navigator, but nothing stops you from activating a subscription on one of them, and we regularly recommend it to our customers. In most cases, one Sales Navigator subscription, on a single account, is enough to build the lists your other accounts then work, which streamlines the management of your prospects and accounts. Keep in mind that having Sales Navigator doesn’t change the limits LinkedIn sets for each account.
On the other hand, if you’re enriching your databases with information available only on Sales Navigator, you’ll need to activate it on the MirrorProfiles account that builds your lists. This ensures seamless integration with your CRM and optimizes your prospecting. That’s also where the money-saving tip at the end of this article comes in.
In addition, using Boolean search operators in Sales Navigator allows even more precise targeting of prospects, thanks to the logical use of “AND”, “OR” and “NOT”, letting you structure complex queries and optimize your interactions with targeted accounts.
In conclusion, LinkedIn Sales Navigator, whether in the Lite or Advanced version, has established itself as an essential tool for sales and recruitment professionals. With the features that keep being added, its importance in prospecting and recruitment will only grow. Combining Sales Navigator with MirrorProfiles is a particularly effective way to maximize your prospecting and engagement efforts.
Sales Navigator lets you create targeted prospecting databases, but to fully exploit that data, automation is key. The recommended automation tools facilitate the process, letting sales reps focus on target accounts and increase conversion rates.
Using Sales Navigator and MirrorProfiles together is a solid way to organize your LinkedIn prospecting. MirrorProfiles rents automation-ready dedicated LinkedIn accounts, and by activating a Sales Navigator subscription on one of them, you build lists that all your other accounts can then work, with a volume proportional to the number of accounts. And now the tip: LinkedIn has run referral offers on Sales Navigator, letting an existing subscriber sponsor a new subscription in exchange for free months or a discount. If the offer is available on your account, activating Sales Navigator on a dedicated account this way lowers the cost, while strengthening your network and engagement.
This strategy not only optimizes the use of Sales Navigator but can also bring real savings, making this powerful tool more accessible and effective for businesses. In short, Sales Navigator combined with MirrorProfiles is an advanced, cost-effective prospecting strategy for professionals, improving the quality of interactions and increasing your customer conversion rate.
FAQ
Does LinkedIn Sales Navigator display profile views?
LinkedIn Sales Navigator doesn’t display profile views. This feature isn’t included in Sales Navigator, as it isn’t part of the service LinkedIn provides with that subscription.
What’s better than Sales Navigator?
ZoomInfo, Apollo and Seamless are solid alternatives to LinkedIn Sales Navigator. ZoomInfo offers a vast database with over 70 million phone numbers and 174 million verified email addresses, as well as intent and firmographic data. Apollo offers a complete market intelligence platform with prospecting, engagement and analysis tools to improve go-to-market strategies. Seamless uses artificial intelligence to generate B2B sales leads in real time, making it easier to build the sales pipeline and close deals.
Can more than one person use a Sales Navigator account?
A Sales Navigator subscription is tied to a single LinkedIn account. What several people can share are the lists built with it: with Waalaxy’s Team Plan, for example, you can import leads from one Sales Navigator account and distribute them across several Waalaxy accounts and team members. This lets a whole team benefit from a single Sales Navigator subscription, simplifying prospecting and reducing costs, without the account itself being shared.
